31 JANUARY - 9 MARCH 2013

WHATIFTHEWORLD / is pleased to present Cars and Girls, the first solo exhibition with international artist Frances Goodman. Goodman’s multimedia works explore issues of female identity by marrying the glittering allure of cars with that of women as symbols of desire, sex, success and promise. Many of the pieces on this materially diverse exhibition are intentionally contradictory: seductive and poignant, yet simultaneously awkward and problematic.

The body of work includes sculptural pieces constructed from car parts and feminine accessories, as well as Goodman’s provocative photographic Vajazzling series. The latter was initiated during a residency in New York in 2012 and documents the adornment of various female torsos in a response to the commodification of the female body and its use in the media. Goodman’s concern with representation, objectification and participation in the media, and the subsequent ramifications of consumerism and desire on the female psyche are key points of critical engagement in this latest body of work.

Goodman exhibits regularly, both in her native South Africa and internationally. After her most recent show in New York, exhibitions in London and Brussels are scheduled for 2013 and 2014.